Legal
Privacy Policy
Last updated: 12 November 2026
This policy explains what personal data the YA.Digital website collects, why, how long it is kept and what rights you have. It is written to meet the Israeli Privacy Protection Law, 5741-1981 (including Amendment 13), and the EU General Data Protection Regulation (GDPR).
1. Who is responsible for your data
The controller of your personal data is:
- Yudaev Alexander, trading as YA.Digital
- Israel
- Email: alex@mcti.co.il
Write to this address with any question about your data or to use any of the rights described below.
2. What we collect
Information you send us
The website has no forms and no accounts. If you contact us by email, phone or WhatsApp, we receive what you choose to send: usually your name, email address or phone number and the content of your message.
Analytics
With your consent, we use Google Analytics, loaded through Google Tag Manager, to understand how visitors use the site. Google Tag Manager and Google Analytics load only after you choose "Accept analytics" in the cookie banner. Google Analytics collects information such as the pages you view, how long you stay, the device and browser you use, your approximate location (country or city, derived from your IP address) and how you arrived at the site. We use this information only in aggregate and do not use it to identify you.
Technical data
When you open the site, your browser sends your IP address and basic technical details to the services that deliver it: our hosting provider, the Cloudflare network that serves the animation library, and UserWay, which provides the accessibility tools. These services process this data to deliver the page and keep it secure. We do not use it for analytics or marketing.
3. Why we use it and on what basis
| Purpose | Data | Legal basis (GDPR) |
|---|---|---|
| Answering your enquiry and discussing a project | Your message and contact details | Steps you ask us to take before a contract (Art. 6(1)(b)) and our legitimate interest in replying (Art. 6(1)(f)) |
| Understanding how the site is used | Google Analytics data | Your consent (Art. 6(1)(a)), which you can withdraw at any time |
| Delivering the site, keeping it secure, providing accessibility tools | Technical data | Our legitimate interest in running a working, secure and accessible website (Art. 6(1)(f)) |
Under Israeli law, we use your data only for these purposes and do not pass it on for any other purpose.
4. How long we keep it
- Emails: stored in our Gmail and iCloud Mail mailboxes and deleted after one month, unless the conversation leads to a project. In that case we keep what is needed for the project and our legal and accounting obligations.
- Analytics: kept in Google Analytics for the retention period set in our account, at most 14 months.
- Technical data: kept by the providers listed above for their own short security and operations periods.
5. Who receives your data
We do not sell your data. We share it only with the service providers that help us run the site and our communication:
- Google (Google Analytics, Google Tag Manager, Gmail)
- Apple (iCloud Mail)
- Meta (WhatsApp), if you contact us there
- Cloudflare (delivery of the animation library)
- UserWay (accessibility tools)
- Our hosting provider
We may also disclose data if the law requires it.
6. International transfers
We are based in Israel. The European Commission recognises Israel as providing an adequate level of data protection, so data can be transferred from the EU to us without additional safeguards. Some of our providers process data in the United States and other countries. Where they do, we rely on the EU–U.S. Data Privacy Framework for certified providers or on the European Commission's Standard Contractual Clauses.
7. Cookies and local storage
When you first visit, a banner asks whether you accept analytics cookies. They are set only if you choose "Accept analytics", and the site works fully if you decline. You can change your choice at any time with "Cookie settings" at the bottom of every page. If you withdraw consent, we delete the analytics cookies already in your browser.
| Name | Provider | Purpose | Kept for |
|---|---|---|---|
| _ga | Google Analytics | Tells visits apart | 2 years |
| _ga_<ID> | Google Analytics | Keeps the state of a visit | 2 years |
| ya_consent | YA.Digital | Remembers whether you accepted or declined analytics cookies, so we do not ask again on every page | 6 months |
| UserWay settings | UserWay | Remembers the accessibility settings you choose | Until you clear your browser data |
| ya-motion-off | YA.Digital | Remembers whether you paused the background motion | Until you clear your browser data |
The last three are needed for the site to remember your choices and do not require consent. ya_consent is a cookie, with a copy in your browser's local storage in case cookies are blocked; the other two are kept in local storage only. None of them is used to track you.
8. Your rights
You can ask us to:
- show you the personal data we hold about you and give you a copy;
- correct data that is wrong or incomplete;
- delete your data;
- restrict how we use it or object to its use;
- send your data to you or to another service in a common format;
- stop analytics by withdrawing your consent at any time, using "Cookie settings" at the bottom of any page.
Write to alex@mcti.co.il. We reply within one month. We may ask you to confirm your identity before acting on a request.
If you are not satisfied with our answer, you can complain to the Privacy Protection Authority in Israel or, if you are in the EU, to the data protection authority in your country.
9. Security
We keep the data we hold in accounts protected by strong passwords and two-factor authentication, limit access to it and delete it when it is no longer needed.
10. Children
The website is meant for businesses and is not directed at children under 16. We do not knowingly collect data from them.
11. Changes to this policy
If we change this policy, we will publish the new version on this page with a new date.